A fair idea acted upon is better than a brilliant one never acted upon. The purpose of any business is, simply put, to develop and make money. And how’s that going to happen if you don’t take action? Why do we have a corporate culture where an abundance of reports are written on how things should be done in theory and then –
only sometimes – acted upon?
Or worse acted upon to the detriment of not only the company but society as a whole. A contributing factor to the global banking crisis was academic people without enough experience having theories that unfortunately didn’t work out in reality.
Why complicate things?
Confusius was right when he said that life is really simple but we make it complicated. And writing theoretical reports instead of acting is a very good example of that.
Conditions are never perfect
Sometimes reports are produced to avoid doing something that companies know has to be done, but really want to avoid. The reports then show share holders that they are doing something and become an excuse for not taking action until conditions are perfect. And they never will be. Passive companies are not going to be winners but active ones are. The only thing you will achieve by postponing action is losing time and money.
What happened to common sense?
Don’t get me wrong, sometimes reports are needed to get optimal results. But for the majority of businesses in this world, does it really make sense to spend a lot of money on writing theoretical reports? What happened to common sense? Most things are actually pretty basic. How much money do you need to bring in to make profit? How will you get that kind of revenue? In most cases you don’t need to write a report to determine that. For most businesses a few meetings, discussions and agreement on a plan of action is sufficient. You swiftly notice when things aren’t working out as planned and then you just change tactics. It has actually happened that I have told companies that what they need is not a report on how to do it, but simply act to get more customers and increase sales. You can argue that I should have produced an expensive report instead of being honest, but you don’t keep clients that way. If you make them pay for what they do not need, it’s just a question of how long it takes before you loose them.
Maybe it’s easy for me since I started my career in journalism and know how to get the information I need and then act to get results. And the same applies to business, I find the information I need, adapt it to the situation at hand and then take the appropriate action.
How many reports are acted upon?
Writing reports is a Western phenomena that has unfortunately spread. Don’t know how many times I have heard about conglomerates, for instance in the Middle East, that have hired an academic to write reports. They mostly spend a lot of money on it but the reports conclusions are seldom acted upon. Wouldn’t it have been better to simply take action to improve, for instance, sales, acquiring new customers, developing products and collecting money? Doing that you would also bring in money.
Start-ups that spend months writing detailed analysis on how to best do what they are going to do frequently run out of money and have to close or, worse, go bankrupt.
Have always applied action style leadership to get results. In business I like to surround myself with action-oriented people. Naturally I do contemplate and analyse but my main focus is on action and I do believe that’s where we need to be in this world to achieve something. If you overdo the contemplating part you will never get anywhere. And how long will you be in business then? Every day thousands of good ideas are buried because people are afraid to act upon them. Got a good idea? Then act upon it!
(Photo: cpask Photo Xpress)