If you are a start-up challenging an industry giant, that’s the way to succeed. Watch this short video outlining Harvard Professor Clay Christensen’s landmark theory:
The video speaks for itself. Or as one commenter put it: “Fantastic HBR explanation on the strategies that small companies use to disrupt larger companies. For large companies to fight back, they need to treat new initiatives as mini start-ups.”
Do you ask yourself what jobs customers need done? Are you segmenting customers by what they want done and not by size, products or demographics? Have you thought about developing basic low-cost solutions? Do you agree with Professor Christensen that disruptive innovation create new markets and re-shape existing ones? Is this the best way to create growth for a start-up with giant competitors?
Video: Harvard Business Review – Picture: Guido van Nispen