It’s more important than ever to be a thought leader in your area of business. Devote 3 minutes to listen to Denise Brosseau telling Stanford University some easy steps you can take to enhance your reputation:
A thought leader, such as Elon Musk pictured above, doesn’t just talk but acts. And show others what to do. Thought leadership actually can come from people from all walks of life and, not to forget, businesses of all sizes. We all have knowledge, experiences and opinions and by conveying them we shape people’s perception of us and our business.
Someone who has found ways of solving a problem has the potential to be a thought leader. Needless to say, many entrepreneurs fall into that category. It’s about developing, for instance, a how to guide that enable others to follow in your footsteps without having to first learn what you have learnt. Start by figuring out what you know and then share it.
Being a thought leader has the advantage of allowing you to make the next opportunity happen instead of waiting for things to happen. Once you are established as a thought leader people will find you. For maximum impact you should be consistent and diligent.
Create a brainstorming group
The majority of people don’t suddenly come up with brilliant ideas. They test them over and over with other innovative people. We frequently overlook the experiences we have had and don’t realise that they are of value to other people. However, to have maximum impact you need to have a unique perspective. Who wants to read another how to guide on “How to succeed on Linkedin”? Unless of course you have come up with a miracle formula that makes people go from rags to riches in a month? If so, give it another name.
Because of what you have done in life you actually have information and knowledge you can share. By doing so you connect with other people. There are plenty of people out there who have not done what you have and when you share with them you build your reputation as a thought leader. But whatever you do, never forget that selling during a thought leadership presentation is considered the ultimate sin and will work against you.
Maybe you think the expression thought leadership sounds a bit like propaganda? If so, call it branding or business development, because being a thought leader can make a difference in our online world.
Do you agree with Denise about the importance of being a thought leader? Are you a thought leader? If so, what has been your experience so far? Have people been positive or have you had negative reactions? Did you make any mistakes when attempting to show others what to do? Or maybe you would like to be a thought leader? What knowledge and information do you have that are worth sharing? Have you tried to package them in say, a how to guide that others can benefit from? Has what Denise had to say given you ideas that can help you build yourself up as a thought leader? Will you hence make an attempt to do so?
Video: stanfordbusiness – Picture: Steve Jurvetson