Author
Catarina Alexon

CSR & Sustainability – capitalism at its best

Want to kill two birds with one stone? Then you should aim for CSR (corporate social responsibility) and sustainable development. Not only does it enable you to make positive contributions to society and our environment, it makes money for you as well. [...]

Do you know how to communicate to harvest ideas?

Apple, 3M and Google are prime examples of companies reaping the benefits of ideas generated by someone in their organisation. However, far too many companies still fail to benefit from the ideas of their staff. So how do you get colleagues to come forward with ideas they have for any area of the company? [...]

Crisis management – can you handle it?

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. And the fact that huge companies like BP fail, contribute to making companies feel they are not up to the task. Of course they are. [...]

Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson’s advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? [...]

How Wagner helped Francis Coppola succeed

http://www.youtube.com/watch?v=vFTnFErJEu4 The power of music is immense, to put it mildly. And it has been used and abused throughout history. Music gave Francis Coppola an Oscar. What can it do for you? [...]

Vanity boosting prosperity and biodiversity?

The combination of the rapidly expanding global fashion and beauty industry and the internet is providing opportunities for developing countries. It enables them to use their creative talents and cultural heritages to create jobs and sell products that are environmentally responsible [...]

Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there. [...]

Inventories can be managed – People should be led

Being a leader is different from being a boss and Jack Welch is right when he says that natural leaders are born and then develop by learning. IQ and energy we are born with. And energy is exactly what gives a person the charisma and charm that are key traits of a natural leader that people follow without even realizing it. [...]