The day after Obama was inaugurated visitors touring the White House were surprised to meet the president and first lady. Watch this short video to see what happened and how the visitors reacted:
Personally believe what the first couple did in combination with releasing the video is as good as PR can get. Disagree with me? Well, Merriam-Webster defines public relations as follows: the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also :the degree of understanding and goodwill achieved.
So is it possible to do better PR than the Obamas did that day? The busiest man in the world takes the time to say hello to visitors in the White House. If you are pro or con the Obamas is beside the point. What we are looking at here is an excellent way of doing PR for yourself as a person and what you are doing. Also keep in mind that the president cannot be elected again, which makes what they did even better from a PR point of view since it doesn’t look as selfish as it otherwise would have. Obviously if the video had not been released what they did would have had less impact.
The same type of goodwill is created when the CEO of a company takes the time to visit and say hello to employees of all levels in their offices and plants. Such gestures benefits the company tremendously because, as we all know, staff that feels valued, work harder and get better results.
Do you think it was excellent PR for the Obamas to surprise visitors at the White House? Do you think it increased the visitors goodwill and liking of the first couple? Should company leaders do as the first couple and visit as many employees as possible to make them feel valued and important? Do you believe PR can be much better done than what we have seen in this example?