branding

Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson’s advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? [...]

Vanity boosting prosperity and biodiversity?

The combination of the rapidly expanding global fashion and beauty industry and the internet is providing opportunities for developing countries. It enables them to use their creative talents and cultural heritages to create jobs and sell products that are environmentally responsible [...]

Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there. [...]

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]