branding

Are you innovating on a continuous basis?

Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do. [...]

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]

Urbanization – Mega trend for the future?

Every day about 180,000 people move into cities. Add to that that half the world’s population already live in cities and it’s obvious that urbanization is one of the mega trend for the new decade. Needless to say this has an enormous impact on what we consume because urban consumers are more daring, liberal, tolerant, experienced and prone to trying out new products and services. [...]