Branding for success in our global world!
Everything and everyone is a product. A country, a city, a company, a product, a service a person – yes you and me included. And how the market perceives the product determines its value.
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business development
Do you test your hypotheses?
No matter how smart we are, as entrepreneurs what we have on day one is a faith based enterprise. Devote one minute and
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Would you read an article about yourself?
What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there.
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Are you tweeting your investors?
How companies communicate with investors has changed. In this short video Elizabeth Blankespoor, assistant professor at Stanford, explains how smaller firms can benefit from using
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Do you find time for strategic thinking?
Former British Prime Minister Tony Blair was adviced by Bill Clinton to schedule time to think strategically on a regular basis. Watch this
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Are you into diagnostic thinking?
Rushing into action can be fatal. It only takes 46 seconds for Harvard Business School professor Ranjay Gulati to tell you why: The professor
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Are you a strategic leader?
youtu.be/_wKUEOeAnFI
If not, maybe you would like to be? Stanford Graduate School of Business Professor Jesper B. Sørensen says strategic leadership can be learnt. Listen
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Inventories can be managed – People should be led
Being a leader is different from being a boss and Jack Welch is right when he says that natural leaders are born and then develop by learning. IQ and energy we are born with. And energy is exactly what gives a person the charisma and charm that are key traits of a natural leader that people follow without even realizing it.
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Do you know how to leverage your skills?
youtu.be/PBNmRL1-72g
We are moving into the era of entrepreneurship and consulting. To recognize your transferable skills and determine how you can apply them to
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Are leadership and democracy truly compatible?
Can true democracy really be practiced in a business? Would one employee – one vote make it possible not only to run a company but also make profit?
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Can you control your brand online?
Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to
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Could your visual presentations be better?
Are there more efficient ways of getting your message across? Could you increase clarity and have more impact? Devote three minutes to watching Nancy
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Renaissance for Muslim women?
youtu.be/l_DAmtH7ZcM
Women in Muslim countries have in a decade achieved what took fifty years in the US. Watch this really short video with Saadia Zahidi,
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External directors boost startups
Why do so many people think having a board applies to public companies only? Having one is actually more important for a startup. External directors could be the difference between make or break for a new company.
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Do you buy Fair Trade Products?
What percentage of consumers are happy to pay a higher price for Fair Trade products? Watch a short video with Jens Haninmueller, Associate
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Are leaders told the whole truth?
The truth is hard to find, not least if you are in charge. Your colleagues will frequently, whether they are conscious about it or not, give you the answer they believe you want.
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Are you innovating on a continuous basis?
Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do.
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Are night owls more intelligent than early birds?
Loved it when I came across research indicating that might be the case. Am tired of hearing about the benefits of getting up at the crack of dawn.
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Can we increase productivity and equality?
http://youtu.be/peBYWqgBL3A
“Sustainable growth is based on increased productivity and equality”, Ben Bernanke once said. He is right and it’s essential to achieve in today’s
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Negotiations Part II – Do you have a successful strategy?
Not sure what works best? In this short video Stanford professor Margaret Neale answers questions about how to craft a winning negotiation strategy:
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Entrepreneurs – Do you master online storytelling?
Today that’s become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why in
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Are you a successful negotiator?
Sometimes? Then you will benefit from listening to Margaret Neale, professor of management at Stanford, explaining the pros and cons of negotiations: Looking
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Holiday Reading: Learning – an access to having it all?
The day I stop learning I’m dead. And even when that day comes I will not know everything there is to know. Nobody
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Do you turn customers into promoters?
Apple does, maybe you could follow in their footsteps? In this short video Fred Reichheld, fellow and founder of the loyalty practice at Bain
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Communication – The key to Successful Leadership!
It seems to me that we are making the art of leadership too complicated. There are umpteen theories that all have one thing in common – they work for some and for others they don’t.
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Are entrepreneurs artists?
That’s the opinion of Steve Blank, serial entrepreneur and Stanford consulting associate professor. In this short video he explains why: Do you have that
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What’s the main reason for entrepreneurial success?
Wonder how many articles have been written, including by me, explaining what makes a successful entrepreneur? And rarely is the most important aspect
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Are you curious?
If not, you are missing out, at least according to Steve Blank, serial entrepreneur and Stanford consulting associate professor. Devote 1 minute to
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Do you know how to defuse difficult people?
Neutralising difficult people is crucial not only in business but in all areas of life. Devote 3 minutes to watching Nina Godiwalla, CEO of
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Covert branding works against you
Would you buy a product you cannot see that hasn’t even got a name? Thought not. Still some people believe they can get a following on social media by branding themselves that way.
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