marketing

Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson’s advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? [...]

How Wagner helped Francis Coppola succeed

http://www.youtube.com/watch?v=vFTnFErJEu4 The power of music is immense, to put it mildly. And it has been used and abused throughout history. Music gave Francis Coppola an Oscar. What can it do for you? [...]

Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there. [...]

Are you innovating on a continuous basis?

Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do. [...]

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]