public relations

Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there. [...]

Are you innovating on a continuous basis?

Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do. [...]

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]

Holiday Reading: Will JFK & Jackie always be icons?

The release of what Jackie Kennedy recorded on tape 47 years ago became headline news all over the world . Seems that people are always going to be fascinated about the Kennedys and the mystery surrounding them. [...]

CSR & Sustainability – capitalism at its best

Want to kill two birds with one stone? Then you should aim for CSR (corporate social responsibility) and sustainable development. Not only does it enable you to make positive contributions to society and our environment, it makes money for you as well. [...]

Are we moving from mass consumption to the wants of individuals?

It looks like a historic transition in capitalism is unfolding as a result of products like the iPod. The world is constantly changing and I believe we are at the beginning of a new era which will fundamentally change the way we consume. New demands are created that most existing companies cannot meet. [...]

Crisis management – can you handle it?

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. And the fact that huge companies like BP fail, contribute to making companies feel they are not up to the task. Of course they are. [...]