public relations

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]

What’s your online reputation worth?

Small companies can be completely ruined by one person that decide to vent their grievances online. And for large companies losses can amount to millions of dollars. All it takes is one disgruntled employee or customer. [...]

CSR & Sustainability – capitalism at its best

Want to kill two birds with one stone? Then you should aim for CSR (corporate social responsibility) and sustainable development. Not only does it enable you to make positive contributions to society and our environment, it makes money for you as well. [...]

Are we moving from mass consumption to the wants of individuals?

It looks like a historic transition in capitalism is unfolding as a result of products like the iPod. The world is constantly changing and I believe we are at the beginning of a new era which will fundamentally change the way we consume. New demands are created that most existing companies cannot meet. [...]

Crisis management – can you handle it?

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. And the fact that huge companies like BP fail, contribute to making companies feel they are not up to the task. Of course they are. [...]

Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson’s advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? [...]