public relations

Crisis management – can you handle it?

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. And the fact that huge companies like BP fail, contribute to making companies feel they are not up to the task. Of course they are. [...]

Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson’s advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? [...]

Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there. [...]

Are you innovating on a continuous basis?

Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do. [...]

How do you network on social media?

Would you walk up to a stranger at an event and demand something from him? And if you did, what would the result be? Yes, most likely failure. So why do so many people think they can do that online where chances of succeeding are even slimmer? [...]