Comments on: Covert branding works against you

By: macman

macman — Thu, 29 Nov 2012 00:43:32 +0000

The post provides a very realistic approach towards brand building. Many people consider the social media as a brand promotion tool, but don't know how to do that properly that results in just the opposite. My recent post Business Intelligence Software For Top Decision Making

By: catarinaalexon

catarinaalexon — Thu, 18 Oct 2012 10:28:09 +0000

Glad we agree Doreen.

By: catarinaalexon

catarinaalexon — Tue, 16 Oct 2012 09:57:38 +0000

Glad you agree with me Adeline. Wonder how long it will be possible for people to avoid taking responsibility for what they do online?:-)

By: Adeline Yuboco

Adeline Yuboco — Tue, 16 Oct 2012 08:28:32 +0000

I couldn't have said it any better, Catarina! Unfortunately, the Internet has made it possible for people to accuse and make claims about people and companies left and right without having them reveal who they are. It brings to mind my favorite quote from Spiderman: With great power, comes great responsibility. Every one is enjoying the great power to express themselves and their opinions online. But sadly, not everyone is willing to grasp the responsibility part. My recent post An Intimate Affair with Spanish Wine at the ASEAN Merchants Launch

By: catarinaalexon

catarinaalexon — Mon, 15 Oct 2012 09:25:58 +0000

Maybe Dan. But a blog is slightly different from social media. Only some bloggers hide their identity while a multitude do on social media. And what's worse, they expect to get a job and do more business by hiding their identity.

By: Dan Meyers

Dan Meyers — Mon, 15 Oct 2012 00:33:01 +0000

Really great point. In the end, humans connect by really knowing each other - I've learned people enjoy getting to know the person behind the blog more so than just the content. My recent post Route 66 Trip Report

By: catarinaalexon

catarinaalexon — Sun, 14 Oct 2012 09:31:58 +0000

Glad we agree Sherryl. What you say is my opinion as well.

By: keepupweb

keepupweb — Sun, 14 Oct 2012 02:49:40 +0000

Catarina, I agree with you. People like to do business with people who they like and trust. I think that's one of the reasons that Google Authorship is becoming so popular. I search for a lot of answers online. When the search results are presented and I scan the page, I am much more apt to click on a link when I recognize the author by their profile pic. I already know that I can trust that person to provide valuable content. I believe that people who aren't branding themselves online are missing opportunities. My recent post What Google Authorship Means for SEO

By: catarinaalexon

catarinaalexon — Thu, 11 Oct 2012 09:16:10 +0000

Thank you Peter.

By: Peter Egan

Peter Egan — Thu, 11 Oct 2012 00:52:04 +0000

I do not know the answer to that one. Then again, I did minor in marketing in college, but at the same time I'm more inclined to see this one as common sense more than any benefit of a formal education. The whole point of marketing is to get your brand out there, get your name out there, make yourself and/or company appear to be important — whether you/it is or not.

Marketing to a man is much like the courting of a single woman. One must convey confidence that he is the best man for the job – again, whether true or not – he just has to convince her of that in order to get her. In marketing, the only difference is that the pretty lady is the customer, client, etc.

Two other notes of interest:

1. I really admire the diligence with which you monitor and reply to your blog comments. Admittedly, there is absolutely no way I could do that with all of the sites and blogs I publish to. My hat's off to you both for your writing and your engagement skills.

2. Bryan P. Hollis referred me here from BlogInteract. Just thought you should know where at least this visitor came from.