Do you thrive in the social era?
Are you, or want to be, a game changer? Do you use the power of your ideas and connections to grow and change? Watch Nilofer Merchant, strategist and author,” in one minute tell Harvard how the way we do business is changing:
We don’t create value on our own but when we connect with other entities, people and ideas. People who master networking will be thriving in the social era.
The power of networks
How many networks do you belong to on and offline? Admittedly far from all networks are useful. They have to consist of people with shared interests and goals in order to produce returns and serve our needs.
Unfortunately there are plenty of networks consisting of individuals who just talk and seem to be stuck on the same treadmill forever. Such networks, needless to say, will not produce results. When it comes to networking, action definitely speaks louder than words.
Connected individuals taking over from institutions
It’s almost strange, isn’t it, that power today more and more comes from individuals connected in some way at the expense of institutions. Personally believe that’s a wonderful development. And it gets even better because because we can create value by connecting to individuals who are not working in our company. We can, for instance, hire a consultant at the other side of the world who can carry out work for us without leaving his/her home.
Let your customers have their say
Making your customers part of your innovation process is a wonderful aspect of the social era. How do you connect with your customers?
It’s also interesting that it’s mainly our values and goals that unite us in the social era. Not a company or product. It allows us to organise companies to be more fluid, work faster and increase their market share.
Isn’t it time to stop thinking in old ways and adapt to our new reality – the social era? We don’t need to work out of an office anymore. Maybe it’s time to to re-define what an organisation looks like and how it is structured? More and more individuals have their own company and successfully cooperate with other business owners as if they were one organisation. Do you agree that the amount of business owners working together along those lines will continue to increase? Are you operating that way? If so, what are your experiences?