If not, what psychological strategies would make them share their positive experiences with others? Listen to suggestions from Christian Wheeler, professor of marketing at Stanford:
Word of mouth is the best advertising we can get. So getting your customers to advocate for your business is fundamental. Sometimes you don’t need to do anything but applying the psychological strategies outlined by professor Wheeler might still be a good idea.
Have personally found that another way of making customers really happy is to follow in Apple’s footsteps and call customers to make sure they are really happy and content. Discontent clients are not likely to recommend you. On the contrary.
Do your customers recommend you? If so, have you any idea why? If not, why don’t they? Have you ever tried the psychological strategies outlined in the video? If so, what results did you get? Do you agree that word of mouth is the best advertising a business can get? If not, what in your opinion is better?
Video: Stanford Graduate School of Business – Picture: Mr Hicks46