Today that’s become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why in this short video:
Storytelling has become a must for entrepreneurs. All start-ups and businesses have to be able to tell their story on social media in ways that captivate their audience. Consequently one more crucial skill has to be performed by entrepreneurs. But not to worry, those of you who are not writers can hire one.
Can you write like a journalist?
It’s a new phenomena because in the past there was no need for entrepreneurs to tell an interesting story about themselves and their company that made people want to know more and do business with them.
But social media changed all that. Communication is fundamental and it’s essential to convey your brand in ways that works. Advertising in newspapers, magazines and TV commercials is no longer enough.
You have to be able to tell your story the way a journalist or writer would. Alternatively get a journalist or writer to tell your story to build up your brand on social media.
If you write fiction you will be caught
To be honest and authentic is more important than ever. Even if you use little white lies chances are high you will get caught. Today it’s so easy to find the truth. It’s hence essential to be consistent and tell the same story everywhere. Not only online but offline. Unless of course you want someone somewhere, maybe a competitor, to catch you and post their findings somewhere on the web. It happens all the time. So don’t pretend you are better than you are.
Do you agree that social media has made captivating storytelling essential for entrepreneurs and companies? Is excellent communication and writing skills more important than ever? Or are you of the opinion that advertising and TV commercials in the right places is still enough for an entrepreneur to succeed? Are you consistent with your brand and make sure the same information, and pictures, come across everywhere? Are you authentic and honest with your branding?