The video speaks for itself and have a lot of useful tips you can use in order to differentiate your message depending on your audience.
Why do leaders need to know how to communicate? Do you structure your presentations along the lines Schramm suggest? Have you ever managed to get an audience excited about a dull subject you had to give a speech about? If so, how did you accomplish that? What is most important when you give a presentation? The visual, what you say or other techniques for involving the audience and make them want to know more? If so, what are the strategies you use to make them enthusiastic?
Video: Stanford Graduate School of Business – Picture: Maryland GovPics