Do you. like General Electric, see huge opportunities to do more business in the region? Watch this short video with Stuart Dean, GE ASEAN CEO, outlining how to seize the ASEAN opportunities:
The video speaks for itself. ASEAN, the Association of Southeast Asian Nations,is already a free trade area and will become a common economic community in 2015. The region’s need of infrastructure is tremendous and you will find opportunities in aviation, power, water, railroads, other infrastructure businesses as well as oil and gas. So many, in fact, that General Electric now considers infrastructure to be their second-fastest growing category.
Have cooperated with several secretary-generals of the ASEAN Secretariat and have only positive experiences with the organisation. Their unity actually convinced China to come to the negotiating table to resolve territorial disputes in the South China Sea.
Are you already doing business with Southeast Asia? If so, with what countries? Or are you contemplating exports to the region? Do you agree with Stuart Dean about the opportunities in the area? Are you interested in seizing them? What positive experiences do you have of doing business in the region? Any pitfalls you would advise businesses to be aware of?
Video: McKinsey & Company