Have you thought about the fact that the quality of the content you post on social media is branding you? You actually need to be a bit like a skilled politician and convey your thoughts and ideas in ways that have an impact.
What do you want out of social media?
Maybe it’s time to look at what you are trying to achieve on Linkedin and other social media networks? If not, the likelihood of anything beneficial happening is slim. How are you going to influence others in order to achieve your goals if you don’t know what they are?
And influence that’s what social media is all about. If nothing else influence to create a good impression of yourself and your company.
The originality syndrome
Google’s Algorithm rewards originality. Am really pleased about that because I refuse to write for search engines. It ruins your writing to constantly have to think about using the right key words and writing a headline the search engines would love.
Originality is also what counts on social media networks if you would like to have influence. Business professionals are changing how they cooperate because of online communities. They want to be associated with people with a mind of their own. And that doesn’t mean people who criticize for the sake of criticising. Or complicate an issue so much it’s difficult to understand what they are trying to say. Or worse, prove themselves at the expense of others.
Thought leadership is the name of the game
Are you up to thought leadership i.e. ideas that merit attention? Because that’s needed if you would like to be recognized as a thought leader. Needless to say that signifies that you know what you are doing, say on Linkedin, and what the people you are trying to influence are interested in getting from you.
Are you in the driving seat?
An abundance of information is coming at us online. And your ability to act and get others to respond is critical in this new economy. Nor least since professional networks facilitate interactions by enabling us to cooperate no matter where in the world we are. That’s the currency on social media.
Do you have influence?
How many people request to connect with you on say, Linkedin, on a weekly basis? Do people interact with you in discussions you start? Are your posts being syndicated? Do people share your posts with their networks? Are you getting positive feedback from other members of social media networks? Are you being criticized? The latter you unfortunately can’t avoid unless what you have to say is of no relevance whatsoever.
There are many ways of determining how much influence you have. However, unless you honestly look at those issues you will just be drifting along and not contribute the quality that makes you a thought leader. Maybe your actions are even branding you the wrong way?
Search engines record everything and forget nothing
Do you realize that more and more companies are beginning to use new software that show exactly what a person has been doing on social media? So people leaving nasty comments or parroting should be careful. Search engines record everything and forget nothing. Those who insult others and pretend they are someone they are not will pay a heavy price.
Do you know what you are trying to accomplish on social media? If so, what are you trying to achieve? If you are not sure, maybe it’s better to keep a low profile until you have a strategy? Then when you have made up your mind, you can start having an impact and build up the influence you want, and need, to reach your goals.