Angela Merkel

New EU branding – instantly forgettable?

Isn’t the idea of the EU brand to convey the message of Europe as one of the most powerful players in the world? If so, I simply cannot understand the choice of Herman Van Rompuy and Catherine Ashton for the the two top jobs? Bland and unknown leaders like that far from give the image of a leading power. No matter how competent they are they simply fail to convey the right impression. [...]