The video speaks for itself and it comes as no surprise that Apple is considered the best global brand followed by Google and other leading companies that put the consumer in the driving seat.
The new rules of brand leadership
What does it take to lead a brand in today’s challenging global environment? Ann Glover, Allan Batey, Michael Zuna, Mark-Hans Richer, Tracy Yelensics, Jeff Hansen and Roel de Vries are in charge of branding top international companies. Do you agree with what they said in the video?
How to make people of all cultures buy your brand
Different cultures with contrasting values buy into Apple’s global branding. How is that possible? Simply because their branding is being done by professionals with global mindsets that can look at the world from an international perspective as opposed to a national one. Otherwise it would be essential to have a number of brands catering to customers in different cultures. Not an optimal choice in today’s global market.
Are you surprised that Apple is considered the best global brand? Do you agree that brands are the way we do business nowadays? Is branding how we stay ahead of our competition? Are traditional structures crumbling and the consumers’ voices carrying more weight than ever? Have you got what it takes to develop a global brand? Did you ever work with global branding? If so, what’s your recipe for success? Or maybe you are of the opinion that branding is less important than the quality of your product or service?
Video: Interbrand – You Tube