There is talk about a Twitter IPO. We tweet every day, but like me, you most likely didn’t know who’s running the show there. Here he is, the CEO of Twitter, Dick Costolo:
Who doesn’t know who the founder of Facebook, Mark Zuckerberg, is. And now you just watched the man in charge of Twitter. Dick’s CV includes working on a comedy theater, founding Feedburner and being a Google ad manager.
Considering that he has been the CEO of Twitter since 2010 he has managed to keep a low profile. Maybe that has something to do with the fact that when he joined Twitter as COO in 2009, his first tweet was about undermining their then CEO and consolidate power. It took him a year to become CEO.
Costolo’s style of leadership
“Managing to be liked is the path to ruin”, he says. Makes sense that he firmly believes that, considering what his first tweet when he started in the company indicates.
My first impression when I watched the video, was that if Costolo can run Twitter almost anyone can. He gives the impression of being the average guy next door. An image that fits the brand of Twitter that is, after all, used by normal people all over the world. And his statement about caring deeply about the people who work for him fits in with the Twitter brand as well.
But what he says about not caring about if staff like him or not isn’t really compatible with Twitter’s brand. What would happen if people didn’t like Twitter? There definitely would not be talk about an IPO.
It also makes sense that Dick Costolo is of the opinion that “if you don’t lead in ways that are true to who you are, people will see it and you will lose the trust of your team”.
But Costolo is not just the average guy next door. In 2011 Obama named Costello to his National Security Telecommunications Advisory Committee. And he is now set to take Twitter public.
Did you know that Dick Costolo is the CEO of Twitter? Had you any idea that he was the founder of Feedburner? Do you agree with him that managing to be liked is the path to ruin? Does he come across to you as an average guy that obviously isn’t so average? What do you think of his first tweet as COO of Twitter?
Video: Reuters TV