Do you find time for strategic thinking?

Former British Prime Minister Tony Blair was adviced by Bill Clinton to schedule time to think strategically on a regular basis. Watch this short video of him talking to Garth Saloner, Dean of Stanford Graduate School of Business, about Clinton’s advice:

Bill Clinton, Tony Blair, Catarina Alexon, Catarina's World

Do you think Clinton’s advice to Tony Blair was good?

What Tony Blair has to say applies to all of us, no matter what we are doing. Not least when we run our own businesses. It’s easy to devote all our time to dealing with day to day business and forget about how to reach our goals.

Have events taken over your life?

If so, you are not alone. Apparently most people in high positions spend less than 5% of their time dealing with their priorities. Above all we lose our grip on strategies when dealing with a crisis.

Have personally almost ...

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Are you into diagnostic thinking?

Rushing to action can be fatal. It only takes 46 seconds for Harvard Business School professor Ranjay Gulati to tell you why:

The professor has seen firsthand what happens when professionals jump to conclusions and rush to action.

Successful leaders frequently are into diagnostic thinking i.e. when they look at a problem they don’t go straight from problem to solution.

Three steps

Astute leaders, and all human beings for that matter, ideally diagnose before deciding on a cure. That makes it three steps; problem, diagnose and then solution. Professor Gulati is right when he says that it sounds obvious. But unfortunately it’s so common to focus on swift action nowadays many people jump the gun and rapidly implement a solution, for better or for worse.

Ranjay Gulati, Harvard, Catarina Alexon, Catarina's World

Honestly, do you always diagnose befor...

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Inventories can be managed – people should be led

Being a leader is different from being a boss and Jack Welch is right when he says that natural leaders are born and then develop by learning. IQ and energy we are born with. And energy is exactly what gives a person the charisma and charm that are key traits of a natural leader that people follow without even realizing it. Read More

Are you a strategic leader?

If not, maybe you would like to be? Stanford Graduate School of Business Professor Jesper B. Sørensen says strategic leadership can be learnt. Listen to him outlining how to become strategic and how it enables you to turn an idea into a sustainable business:

An outstanding innovation is not enough. If you don’t have a strategy you easily get lost in the crowd and fail. If you are strategic you can however differentiate yourself from your competition.

Strategy is an ongoing process and a crucial part of what leadership is about. Every time you make a decision you are actually into strategy. Even when it comes to basics like how to allocate your resources. But for some reason a lot of people don’t realize that even simple decisions like that are strategy.

Demystifying strategy

A lot of pe...

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Do you know how to leverage your skills?

We are moving into the era of entrepreneurship and consulting. To recognize your transferable skills and determine how you can apply them to another area is hence crucial. Listen to Jody Greenstone Miller, Founder and CEO of Business Talent Group explain to Stanford how to make a career pivot

Technology and robots are taking over more and more jobs.  Even for qualified executives employment is becoming a thing of the past. Enter entrepreneurs and consultants. Freelancers are increasing and online companies offering services are transforming the  job market. You can practically order any service you need on the internet. Even a taxi through Uber. We are moving from full time to temporary employment. In the United States 53 million people i.e...

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Are leadership and democracy truly compatible?

Can true democracy really be practiced in a business? Would one employee - one vote make it possible not only to run a company but also make profit? Read More

Dubai branding: Mars next

How Dubai has promoted itself is an almost unparalleled success story. From a small village in the desert it became a world famous city that is now sending an unmanned spacecraft to orbit Mars. Listen to the interesting story of their ventures into space including the present one that an Emirati woman is heading:

Is there any city in the world that can rival how Dubai through excellent marketing campaigns became a prominent spot on the world map? From nothing it now prides itself to be the place where global businesses meet. It has built some of the world’s tallest skyscrapers and is promoted as one of the top tourist destinations in the world.  Not to mention a leading financial center and a thoroughly modern city in the Middle East with the best gender equality in the region...

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Are you tweeting your investors?

How companies communicate with investors is changing. In this short video Elizabeth Blankespoor, assistant professor at Stanford, explains how smaller firms can benefit from using Twitter:

Got some news that the market should know about, tweet it. According to Elizabeth, it works and is actually  an effective way of reaching investors.

Twitter should be taken seriously

A  lot of new technology is being dismissed because it’s not the way it used to be done and definitely not the normal way of communicating with investors.

A study done at Stanford, however, shows that Twitter works very well indeed. The more invisible your company is to media outlets the more important Twitter is for you...

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Do you know how Russian hackers accessed Obama’s email?

It’s lamentable that Russians managed to hack the email account of the most powerful man in the world. That not even the White House was protected against that kind of intrusions says a lot about how vulnerable we are in cyberspace. Watch Trend Micro‘s Dave Abramowitz talk about how it was done with Bloomberg‘s Alix Steel:

Isn’t it time that governments and businesses worldwide protect themselves against hackers. That the White House get outsmarted by Russian hackers is deplorable. And the list doesn’t stop there. Is there any major institution or company in the world that has not been hacked?

Pentagon hiring hackers

Personally am of the opinion that it’s excellent that the Pentagon is hiring 3000 hackers to fend off malicious attacks...

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Can you control your brand online?

Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to watching Unilever SVP of Marketing Marc Mathieu talk about how the digital age has shifted marketing from creating myths to finding and sharing truth:

A marketer has to think fundamentally different in our digital world. Branding is not what it used to be, mainly because it’s not all being done by purchased advertising in traditional media. How you go about branding has to adapt to a world where consumers have a say and let the world know what they think.

What’s role does today’s marketer play in shaping a brand?

Marketing used to be about telling a myth and spreading it. Today it’s about telling the truth and sharing it, according to Marc Mathieu...

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