Dubai branding: Mars next

How Dubai has promoted itself is an almost unparalleled success story. From a small village in the desert it became a world famous city that is now sending an unmanned spacecraft to orbit Mars. Listen to the interesting story of their ventures into space including the present one that an Emirati woman is heading:

Is there any city in the world that can rival how Dubai through excellent marketing campaigns became a prominent spot on the world map? From nothing it now prides itself to be the place where global businesses meet. It has built some of the world’s tallest skyscrapers and is promoted as one of the top tourist destinations in the world.  Not to mention a leading financial center and a thoroughly modern city in the Middle East with the best gender equality in the region...

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Are you tweeting your investors?

How companies communicate with investors is changing. In this short video Elizabeth Blankespoor, assistant professor at Stanford, explains how smaller firms can benefit from using Twitter:

Got some news that the market should know about, tweet it. According to Elizabeth, it works and is actually  an effective way of reaching investors.

Twitter should be taken seriously

A  lot of new technology is being dismissed because it’s not the way it used to be done and definitely not the normal way of communicating with investors.

A study done at Stanford, however, shows that Twitter works very well indeed. The more invisible your company is to media outlets the more important Twitter is for you...

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Do you know how Russian hackers accessed Obama’s email?

It’s lamentable that Russians managed to hack the email account of the most powerful man in the world. That not even the White House was protected against that kind of intrusions says a lot about how vulnerable we are in cyberspace. Watch Trend Micro‘s Dave Abramowitz talk about how it was done with Bloomberg‘s Alix Steel:

Isn’t it time that governments and businesses worldwide protect themselves against hackers. That the White House get outsmarted by Russian hackers is deplorable. And the list doesn’t stop there. Is there any major institution or company in the world that has not been hacked?

Pentagon hiring hackers

Personally am of the opinion that it’s excellent that the Pentagon is hiring 3000 hackers to fend off malicious attacks...

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Can you control your brand online?

Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to watching Unilever SVP of Marketing Marc Mathieu talk about how the digital age has shifted marketing from creating myths to finding and sharing truth:

A marketer has to think fundamentally different in our digital world. Branding is not what it used to be, mainly because it’s not all being done by purchased advertising in traditional media. How you go about branding has to adapt to a world where consumers have a say and let the world know what they think.

What’s role does today’s marketer play in shaping a brand?

Marketing used to be about telling a myth and spreading it. Today it’s about telling the truth and sharing it, according to Marc Mathieu...

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Could your visual presentations be better?

Are there more efficient ways of getting your message across? Could you increase clarity and have more impact? Devote three minutes to watching Nancy Duarte, CEO of Silicon Valley’s largest design company Duarte, give you some suggestions:

Do you normally just put together some slides for a powerpoint presentation and are certain you will get your message across effectively? According to Nancy that usually doesn’t do the trick.

All audiences are different

What works for one group may not work for another. It’s essential to obsess about what kind of people will be listening to you and come up with stories and ways to make a heart to heart connection with them. Ask yourself what the main message you want to get across to them is...

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Renaissance for Muslim women?

Women in Muslim countries have in a decade achieved what took fifty years in the US. Watch this really short video with Saadia Zahidi, Senior Director of The World Economic Forum, about how during the last ten years 40 million more women have started careers

What Saadia Zahidi says in the video speaks for itself.

Her statement that probably surprised most of you is that the percentage of women that study at universities is higher in Saudi Arabia than in China, India and Brazil. Are you aware that there are 800 million Muslim women in the world? That’s more than the combined population of Brazil, Russia and the United States. And they are swiftly, compared to how long it took us in the West, starting to work.

Many women in the Muslim world want to be part of the economy, work and contribu...

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External directors boost startups

Why do so many people think having a board applies to public companies only? Having one is actually more important for a startup. External directors could be the difference between make or break for a new company. Read More

Are leaders told the whole truth?

The truth is hard to find, not least if you are in charge. Your colleagues will frequently, whether they are conscious about it or not, give you the answer they believe you want. Read More

Are you innovating on a continuous basis?

Nowadays the market is rapidly changing and a business has to adapt or die. Or better be a leading player who determines what change take place in their market. If you haven’t yet developed a culture of innovation, it’s high time you do.Read More

Are night owls more intelligent than early birds?

Loved it when I came across research indicating that might be the case. Am tired of hearing about the benefits of getting up at the crack of dawn. Read More