Would you, like George Clooney, trade places with Richard Branson?

Have you got what it takes to go your own way as an entrepreneur, build up your company and succeed? Or do you know anyone who has? How many CEOs do you know that employ people they cannot control that have a mind of their own? Could you turn yourself into a live advertisement? What new and interesting fields have you found where you could become a new Richard Branson? Or maybe you have a better concept for succeeding than he has? Are you, after reading Richard Branson's advice, ready to trade places with him? Or will you opt for a less challenging way of succeeding? Read More

Do you ask yourself what, who, why, how and when?

Sometimes people really complicate the art of communicating. So much so that even large companies convey their message badly to the wrong target groups. Read More

How Wagner helped Francis Coppola succeed

The power of music is immense, to put it mildly. And it has been used and abused throughout history. Music gave Francis Coppola an Oscar. What can it do for you? Read More

Vanity boosting prosperity and biodiversity?

The combination of the rapidly expanding global fashion and beauty industry and the internet is providing opportunities for developing countries. It enables them to use their creative talents and cultural heritages to create jobs and sell products that are environmentally responsible Read More

Do you thrive in the social era?

Are you, or want to be, a game changer? Do you use the power of your ideas and connections to grow and change? Watch Nilofer Merchant, strategist and author,” in one minute tell Harvard how the way we do business is changing:

We don’t  create value on our own but when we connect with other entities, people and ideas. People who master  networking will be thriving in the social era.

The power of networks

How many networks do you belong to on and offline? Admittedly far from all networks are useful. They have to consist of people with shared interests and goals in order to produce returns and serve our needs.

Linkedin is the onlinr network that works best for me.

Linkedin is the online network that works best for me.

Unfortunately there are plenty of networks consisting of individuals who just talk and seem to be stuck on the same treadmill...

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Branding for success in our global world!

Everything and everyone is a product. A country, a city, a company, a product, a service a person – yes you and me included. And how the market perceives the product determines its value. Read More

Do you test your hypotheses?

No matter how smart we are, as entrepreneurs what we have on day one is a faith based enterprise. Devote one minute and forty two seconds to hear what Steve Blank, serial entrepreneur and Stanford consulting professor, has to say about swiftly turning your vision into a sustainable business model:

Startups are, to quote Blank, religious enterprises. Catch is 95% of the time entrepreneurial visions are hallucinations. And as we all know, entrepreneurial minds are prone to have ideas the world is not yet ready for. It’s hence of essence to make sure we are not ahead of time. Or simply have an idea the market does not want.

So how do entrepreneurs swiftly find out if they are hallucinating?

Steve Blank’s suggestion is to break down the vision into a business model...

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Would you read an article about yourself?

What’s the main interest of a customer? Or let me re-phrase the question. What’s your main interest? You know the answer. Yourself. Sounds terrible I know, but all human beings have an interest in what happens in their lives. Be honest, so do you. That doesn’t mean that you are selfish. What would your life be like today if you hadn’t taken an interest in it? No need to say more, is there.Read More

Should leaders be empathetic or firm?

Emphatic leaders are in high demand in the US. In the Nordic countries however, where empathy is an aspect of leadership, the debate is instead if leaders have become to compassionate. Read More

Do you find time for strategic thinking?

Former British Prime Minister Tony Blair was adviced by Bill Clinton to schedule time to think strategically on a regular basis. Watch this short video of him talking to Garth Saloner, Dean of Stanford Graduate School of Business, about Clinton’s advice:

Bill Clinton, Tony Blair, Catarina Alexon, Catarina's World

Do you think Clinton’s advice to Tony Blair was good?

What Tony Blair has to say applies to all of us, no matter what we are doing. Not least when we run our own businesses. It’s easy to devote all our time to dealing with day to day business and forget about how to reach our goals.

Have events taken over your life?

If so, you are not alone. Apparently most people in high positions spend less than 5% of their time dealing with their priorities. Above all we lose our grip on strategies when dealing with a crisis.

Have personally almost ...

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