Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to watching Unilever SVP of Marketing Marc Mathieu talk about how the digital age has shifted marketing from creating myths to finding and sharing truth:
A marketer has to think fundamentally different in our digital world. Branding is not what it used to be, mainly because it’s not all being done by purchased advertising in traditional media. How you go about branding has to adapt to a world where consumers have a say and let the world know what they think.
What’s role does today’s marketer play in shaping a brand?
Marketing used to be about telling a myth and spreading it. Today it’s about telling the truth and sharing it, according to Marc Mathieu...Read More